
AI Product Discovery Market Size, Share, Trends & Global Forecast 2026-2035
The AI Product Discovery Market is Segmented By Solution Type (AI Search Platforms, Recommendation Platforms , Conversational Commerce, Visual and Multimodal Discovery), By Technology (Generative AI, LLMs, Machine Learning, NLP, Computer Vision, Recommendation Algorithms, Agentic AI, Knowledge Graph AI), By Deployment (Cloud-Based, On-Premises, Hybrid Cloud),By Application (E-commerce, Marketplace Platforms, Retail Stores, B2B Commerce, Luxury Retail, Consumer Electronics, Fashion and Apparel, Grocery and FMCG, Healthcare Commerce), By End User (Online Retailers, Marketplaces, Consumer Brands, Department Stores, Specialty Retailers, Manufacturers, B2B Commerce Platforms) and Region
AI Product Discovery Market Overview and Definition
The Global AI Product Discovery Market was valued at USD 7.1 Billion in 2025, and is projected to reach USD 134.8 Billion by 2035, growing at a CAGR of 34.6% during the forecast period 2026 to 2035. North America leads with a 40.8% regional share. Asia-Pacific follows at 29.4% and is the fastest-growing region. Recommendation platforms dominate by solution type at 33.5%. AI search platforms follow at 29.8%.
The Conversational commerce is the fastest growing segment. TheTraffic from generative AI sources to the retail sites increased by 1,300% between November 2024 and December 2024 compared to the prior year. 39% of consumers now use generative AI for online shopping, with 53% planning to do so this year, according to the 2025 Adobe survey.
Key Market Trends & Analysis
- Global AI Product Discovery Market is valued at USD 6.9 billion in 2025, driven by generative AI integration, conversational commerce adoption, and hyper-personalisation demand.
- Market is projected to reach USD 134.8 billion by 2035 at a 34.6% CAGR, as AI becomes the primary interface for the product search and purchasing globally.
- OpenAI launched its Instant Checkout feature in 2025, turning its platform into an end-to-end shopping experience with Shopify and Etsy as launch partners, enabling direct product purchases within ChatGPT.
- Bloomreach launched Loomi Connect in January 2026, connecting its product discovery technology to ChatGPT via the Model Context Protocol, enabling brands to extend search intelligence into conversational AI channels.
- Amazon's generative AI assistant Rufus was expected to be used by 33% of Amazon Prime members during Prime Day 2025, according to a Tinuiti survey.
- Amazon updated its Rufus AI shopping assistant with agentic capabilities, including an Auto Buy button that authorises the chatbot to complete purchases on the behalf of users when target prices are reached.
- Over 65% of leading firms introduced new AI-based product discovery solutions between 2023 and 2025, and partnerships between AI providers and e-commerce platforms increased by nearly 40%.
- Retailers implementing visual search see 30% higher engagement rates compared to traditional text-based search, confirming multimodal discovery's measurable commercial impact.
- In November 2024, Bluecore acquired alby Inc. to incorporate conversational AI and real-time shopping assistant technologies into it's retail AI platform.
- In October 2025, Salesforce deepened integration with OpenAI and Anthropic, enabling advanced product discovery and conversational commerce across its CRM and commerce platforms.
AI product discovery platforms help consumers and business buyers find products through personalised recommendations, conversational search, visual search, multimodal AI, and autonomous shopping assistants. The market covers AI search platforms with semantic and natural language capabilities, recommendation platforms for personalised and predictive suggestions, conversational commerce including AI shopping assistants and virtual advisors, and visual and multimodal discovery spanning image search and the voice commerce.
The Core technologies include generative AI, LLMs, machine learning, NLP, computer vision, recommendation algorithms, agentic AI, and knowledge graph AI. The Applications span e-commerce, marketplace platforms, retail stores, B2B commerce, fashion, grocery, and healthcare commerce. AI traffic to retail websites was up 758% compared to the previous year in November 2025, albeit from a low base, and this clearly demonstrates that the AI is quickly developing into one of the most important product discovery mechanisms. This change is permanent.
Source: Kaiso Research and Consulting
The Agentic AI technology has enabled conversational shopping, and the platform can personalize searches based on every action every click, search, purchase, return, and preference taken into account. The AI is expected to generate 1.5% of overall online shopping sales of the retail industry in 2026, representing a total of USD 20.9 billion worth of spending, almost four times as much as in 2025.
In January 2026, Bloomreach launched Loomi Connect, connecting its product discovery technology to ChatGPT via the Model Context Protocol. Nearly 50% of U.S. consumers now shop via ChatGPT several times a week, and 41% say they would choose it over shopping directly on an e-commerce site, according to a Bloomreach survey of over 1,000 consumers.
Recent Developments in the AI Product Discovery Market
- In January 2026, Bloomreach launched Loomi Connect. The product makes Bloomreach's product discovery technology available through the Model Context Protocol, allowing brands to connect their e-commerce search intelligence directly into ChatGPT apps on the OpenAI marketplace. The same algorithms and data points that drive conversions on a retailer's site can now power how products appear in AI conversations. Nearly half of U.S. consumers now shop with ChatGPT several times a week or more, and 41% would choose it over shopping directly on an e-commerce site.
- In 2025, OpenAI launched its Instant Checkout feature. The feature was launched with Stripe and Shopify as partners, enabling consumers to buy products directly within the ChatGPT interface. OpenAI also open-sourced the technology behind Instant Checkout at launch. Etsy was one of the first companies to debut products on ChatGPT's Instant Checkout feature, allowing platform users to buy without leaving the chat interface. The launch sent a clear signal that commerce would become a central feature within AI interfaces, not just a supporting recommendation tool.
- In 2025, Amazon added agentic capabilities to its Rufus AI shopping assistant, including an Auto Buy button that authorises the chatbot to complete purchases on users' behalf when they reach a target price or discount level. Amazon also added an Interests feature to its app and mobile users, allowing shoppers to enter prompts to receive the personalised product recommendations including price limited suggestions. Rufus was projected to be used by 33% of Amazon Prime members during Prime Day 2025, confirming mass mainstream adoption of AI-assisted product discovery.
- In October 2025, Salesforce expanded its AI ecosystem through deeper integration of generative AI models including partnerships with OpenAI and Anthropic, enabling advanced product discovery, automated recommendations, and conversational commerce capabilities across its CRM and commerce platforms. For enterprise retailers using Salesforce Commerce Cloud, this integration brings AI product discovery directly into their existing infrastructure without requiring separate specialist tools.
- In 2025, the furniture retailer Ashley debuted the ability for customers to buy products directly through the AI search platform Perplexity and pay using PayPal. Consumers can also use it to ask for product recommendations. Perplexity's agentic shopping tool spots purchase intent and pulls on users search history to personalise recommendations. This deployment marks an important moment, AI platforms beyond Amazon and Google are emerging as viable product discovery destinations.
AI Product Discovery Market Dynamics: Drivers, Restraints, Opportunities, Trends and Challenges
Generative AI Adoption and Agentic Commerce Are Accelerating Global Demand for AI Product Discovery Platforms
39% of consumers use generative AI for online shopping, with 53% planning to do so this year. Traffic from generative AI sources to retail sites increased by 1,300% between November and December 2024 year-on-year. Over 65% of leading firms introduced new AI based product discovery solutions between 2023 and 2025. These are not pilot projects. They are mass commercial deployments responding to genuine consumer behaviour shifts.
Data Privacy Regulations and Retailer Resistance Are Slowing AI Product Discovery Platform Expansion.
AI product discovery systems require accurate, real-time product catalogues, customer behavioural data, and inventory signals to function reliably. Outdated or incomplete content degrades personalisation quality, undermining commercial value. Some e-commerce platforms including Shopify and Amazon are starting to resist activity from external AI agents inside their ecosystems. Even Walmart added guidelines preventing agents from taking users to checkout pages or placing orders. This tension between AI platforms and retailers is the market's most commercially significant short-term constraint.
Agentic Shopping, Visual Commerce, and B2B AI Discovery Are Unlocking Significant Market Growth Opportunities.
AI platforms are expected to account for USD 20.9 billion in retail e-commerce spending in 2026, nearly quadruple 2025 figures. The Agentic AI can hyper personalise search results by taking every click, search, purchase, return, and preference into consideration without manual intervention. The B2B AI product discovery for industrial procurement and enterprise purchasing remains significantly underdeveloped relative to the consumer commerce, representing a large addressable expansion opportunity for existing platform vendors.
Retailer Data Disintermediation and AI Platform Competition Are Reshaping Product Discovery Market Dynamics.
If tools like Perplexity's Comet take over product discovery and purchasing workflows, it could undermine retailers' search and ad systems. Brands that depend on sponsored placements and keyword-based ads could lose insights into shopper behaviour and have less direct exposure to high-intent consumers. This disintermediation threat is commercially material. Retailers are beginning to respond by limiting AI agent access, creating regulatory and platform friction that could slow the market's fastest-growing agentic segment.
ChatGPT Shopping, Voice Commerce, and Multimodal AI Are Transforming Future Product Discovery Experiences.
The conversational AI is making e-commerce evolve from a static activity to an intent-driven process. The AI can create individualized product pages dynamically depending on the question from the user. The use of voice search is especially common among mobile users with 58.6% of American mobile users having used voice search before. The trend in technology for the next decade is platform convergence, which refers to one AI interface being used for discovery, comparison, and purchase completion.
Where Are the Biggest Opportunities in the AI Product Discovery Market?
- ChatGPT Commerce Integration: 41% of consumers would choose ChatGPT over shopping directly on an e-commerce site. Vendors enabling brands to extend their product catalogues and discovery intelligence into conversational AI interfaces access the fastest-growing new channel.
- Agentic Auto-Buy Capabilities: The Amazon Rufus Auto Buy feature demonstrates consumer appetite for fully autonomous purchasing. The Platforms enabling retailer-controlled agentic commerce capture both consumer and brand demand.
- B2B AI Product Discovery: Industrial procurement and enterprise purchasing are significantly underpenetrated relative to consumer commerce. Purpose-built B2B discovery platforms address a large and commercially accessible gap.
- Visual Commerce Technology: The Retailers implementing visual search see 30% higher engagement rates than text-based alternatives. The Visual product matching and image-to-purchase platforms command premium pricing from fashion, furniture, and consumer electronics retailers.
- Bloomreach-Style Loomi Connect Ecosystems: Connecting retailer search intelligence to multiple AI chat platforms via MCP creates durable distribution advantages. The Vendors building multi-platform discovery integrations lock in enterprise relationships.
- Perplexity and Emerging AI Discovery Platforms: Ashley Furniture's Perplexity deployment demonstrates that the AI platforms beyond Amazon and Google are viable product discovery destinations. Early brand presence on emerging AI shopping platforms captures audience before competition intensifies.
- Real-Time Personalisation Engines: The Bloomreach customers typically see 15 to 25% revenue increases within the first year of deployment. Vendors delivering measurable, auditable conversion improvements command premium contract retention.
AI Product Discovery Market Segmentation Analysis
Report Attributes | Details |
Market Size in 2025 | USD 7.1 Billion |
Market Size by 2035 | USD 134.8 Billion |
CAGR (2026-2035) | 34.6% |
Base Year | 2025 |
Forecast Period | 2026-2035 |
Historical Data | 2022-2024 |
Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, Analysis, Forecast Outlook |
Key Segments | By Solution Type:
By Technology: Generative AI, LLMs, Machine Learning, NLP, Computer Vision, Recommendation Algorithms, Agentic AI, Knowledge Graph AI By Deployment: Cloud-Based, On-Premises, Hybrid Cloud By Application: E-commerce, Marketplace Platforms, Retail Stores, B2B Commerce, Luxury Retail, Consumer Electronics, Fashion and Apparel, Grocery and FMCG, Healthcare Commerce By End User: Online Retailers, Marketplaces, Consumer Brands, Department Stores, Specialty Retailers, Manufacturers, B2B Commerce Platforms |
Regional Analysis/Coverage | North America (U.S., Canada, Mexico), Europe (UK, Germany, France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific), LAMEA (Brazil, Argentina, UAE, Saudi Arabia, Africa, Rest of Latin America) |
Company Profiles | Google, Microsoft, Amazon, Adobe, Salesforce, Shopify, Bloomreach, Constructor, Coveo, Algolia, Dynamic Yield, Syte, Nosto, Klevu, VTEX |
Source: Kaiso Research and Consulting
Dominating Segments in the AI Product Discovery Market
Recommendation Platforms Lead AI Product Discovery Through Personalised Experiences, Higher Conversions, and Revenue Growth.
Recommendation platforms dominate because their commercial impact is quantifiable and immediate. Bloomreach customers typically see 15 to 25% revenue increases within the first year, while Algolia implementations generate 8 to 15% conversion rate improvements with faster time-to-value. These are not soft metrics. They are revenue numbers that close procurement conversations. Every major retailer from Amazon to Walmart to ASOS relies on recommendation algorithms as a primary revenue generation mechanism.
Amazon's recommendation engine is estimated to drive approximately 35% of its total revenue. Netflix's recommendation system prevents subscriber churn at a scale equivalent to billions of dollars annually. The commercial proof case for recommendation platforms is the most thoroughly established in the entire AI product discovery market.
Generative AI is extending recommendation platforms beyond product suggestions into dynamic page creation, where AI generates a unique product discovery experience for each user based on their full behavioural history. Through generative AI, ecommerce platforms can create tailored product suggestions based on individual preferences and even generate compelling product descriptions to captivate customers.
In October 2025, Salesforce deepened integrations with OpenAI and Anthropic to enable advanced product discovery and automated recommendations across its CRM and commerce cloud platforms, confirming recommendation intelligence as the core commercial layer within enterprise AI product discovery deployments.
Conversational Commerce Accelerates AI Product Discovery Through Agentic Shopping and Intelligent Customer Engagement.
The growth in conversational commerce will happen faster than other AI channels simply because it's the fastest-growing channel. Almost half of all American consumers already shop using ChatGPT several times a week. The traffic to retail sites from AI sources jumped by 758% year on year in November 2025. This shows how consumers have changed their behaviour rather than the emergence of a new technology trend.
In this regard, OpenAI's Instant Checkout, Amazon Rufus's Auto Buy and Perplexity's agentic shopping system are proof that AI in commerce is moving from recommendations to transaction completion on its own. With agentic AI, the agents can work autonomously to help boost relevancy and accuracy in product discovery, kick off conversations on your site, hyper-personalize marketing campaigns and workflows.
Bloomreach's Loomi Connect launch is a direct response to this channel change and extension of enterprise search intelligence into the conversational AI channels. For brands, there is a commercial imperative here. Those that do not embrace the conversational AI discovery channels are at risk of losing consumers to those who have.
For instance, Bloomreach's January 2026 Loomi Connect launch, connecting its product discovery platform to ChatGPT via MCP, directly confirms conversational commerce as the fastest-growing and most strategically urgent solution type within the AI product discovery market.
Regional Insights in the AI Product Discovery Market
North America: North America Leads AI Product Discovery Through Generative Commerce Innovation and Advanced Retail AI Adoption.
North America's leadership reflects both platform vendor concentration and the world's most active generative AI commerce adoption. OpenAI's Instant Checkout, launched with Shopify and Etsy in 2025, established the United States as the origin point for the conversational commerce revolution. The Amazon's Rufus assistant, with its agentic Auto Buy capability, reaches hundreds of millions of Prime members.
Target launched an in-platform ChatGPT shopping app, allowing the customers to make multi-item purchases, buy fresh food, and select from several fulfilment options. Ashley Furniture debuted buying through Perplexity with PayPal payment, confirming that AI shopping platforms beyond the major two are emerging as viable commerce channels.
Bloomreach's Loomi Connect launch extends enterprise search intelligence into these conversational channels. Coveo, Algolia, and Constructor each serve large enterprise retail customers from North American bases. The U.S. venture capital market continues to fund AI product discovery startups at pace, maintaining the region innovation leadership advantage.
For instance, the OpenAI's 2025 Instant Checkout launch with Shopify and Etsy as partners directly positioned North America as the commercial centre of the global shift toward conversational AI as a primary product discovery and purchasing interface.
Europe: Europe Expands AI Product Discovery Through GDPR-Compliant Personalisation and Enterprise Retail Digital Transformation.
Europe's AI product discovery market is shaped by a dual dynamic. Consumer appetite for personalised shopping experiences is high and growing. But GDPR compliance requirements constrain how consumer data can be collected, processed, and used for personalisation. This regulatory context is actually accelerating first-party data-driven AI discovery adoption, as retailers replace third-party behavioural tracking with on-site AI systems that personalise within consent-compliant data environments.
Bloomreach serves major European enterprise retail customers, including fashion and luxury brands, through its Loomi AI engine combining NLP, computer vision, and behavioural learning. The Bloomreach integration with Salesforce Commerce Cloud, Magento, Shopify Plus, and 200-plus e-commerce platforms eliminates technical barriers that often slow enterprise implementations.
Germany's large retail sector, UK's mature e-commerce market, and France's fashion and luxury retail concentration each generate strong demand for AI-powered product recommendation and visual discovery tools. The Coveo serves European B2B commerce clients with AI search and product discovery platforms.
For instance, Bloomreach's January 2026 Loomi Connect launch, extending product discovery intelligence into ChatGPT for European retailers, confirms Europe's active commercial participation in the conversational commerce transition alongside the North American market developments.
Asia-Pacific: Asia-Pacific Records Fastest AI Product Discovery Growth Driven by Mobile Commerce and Social Shopping Innovation.
Asia-Pacific's AI product discovery market is growing fastest because it has the highest concentration of mobile first commerce consumers and the most commercially advanced social commerce infrastructure. China's Alibaba operates its Wenwen generative AI shopping assistant, competing directly with Amazon Rufus. Marketplaces like Amazon, Walmart, and Alibaba now have generative AI tools that visitors use to fine-tune their product hunt.
The South Korea's advanced mobile commerce and social shopping culture make it a natural early adopter of AI-driven visual and conversational discovery. India's Meesho, Flipkart, and Amazon India are all investing in AI recommendation and search the capabilities for a rapidly growing consumer base.
Japan's premium retail sector is adopting AI personalisation for luxury and high-value product categories. Australia's mature e-commerce market is integrating AI discovery into major retail platforms. Southeast Asia's expanding digital commerce sector, driven by Shopee, Lazada, and TikTok Shop, represents the fastest-growing national markets for AI product discovery in the region.
For instance, China's Alibaba, South Korea's social commerce platforms, and India's e-commerce expansion collectively anchor Asia-Pacific's position as the fastest-growing regional market for AI product discovery globally.
LAMEA: LAMEA Accelerates AI Product Discovery Adoption Through Digital Commerce Expansion and Retail AI Modernisation.
LAMEA's AI product discovery solution market is more nascent than North American or Europe's but gaining commercial traction across several sub-region markets. The United Arab Emirates and Saudi Arabia lead in terms of commercial activity in the Middle East. Retailers based in the GCC including Noon and Namshi are deploying AI recommendation and visual discovery solutions as part of their digital commerce transformation efforts. Investment headwinds due to the Vision 2030 digital transformation programs in Saudi Arabia are driving the adoption of retail technologies.
Collaboration among AI vendors and e-commerce platforms has surged by almost 40% in the global market with regional distributors and technology integrators linking global players with the GCC-based retail companies. Latin America's market is led by Brazil. Mercado Libre has the largest e-commerce platform in the region and has been making investments in AI-driven search and recommendation solutions. Colombia, Chile, and Argentina are contributing with increasing e-commerce adoption. Africa's market is still nascent in terms of commercial activity and being driven by mobile-first purchasing on e-commerce sites such as Jumia in Nigeria, Kenya, and South Africa.
For instance, GCC retailers' adoption of AI personalisation and visual discovery platforms, combined with Brazil's Mercado Libre AI investment, confirms that LAMEA is building a commercially meaningful AI product discovery market alongside the more mature North American, European, and Asia-Pacific regions.
How Can Stakeholders Benefit from the AI Product Discovery Market Report?
- The report offers a quantitative assessment of market segments, emerging trends, projections, and market dynamics for the period 2024 to 2035.
- The report presents comprehensive market research, including insights into key growth drivers, challenges, and potential opportunities.
- Porter's Five Forces analysis evaluates the influence of buyers and suppliers, helping stakeholders make strategic, profit-driven decisions and strengthen their supplier-buyer relationships.
- A detailed examination of market segmentation helps identify existing and emerging opportunities.
- Key countries within each region are analysed based on their revenue contributions to the overall market.
- The positioning of market players enables effective benchmarking and provides clarity on their current standing within the industry.
- The report covers regional and global market trends, major players, key segments, application areas, and strategies for market expansion.

